I have really avoided commenting on the whole Tiger Woods fiasco. It’s just too ‘low hanging fruit’ for me.

In the interest of acknowledging it’s permanent place in crisis communications history, I offer the Top Ten ways Tiger can improve his image, compliments of David Letterman. My personal favourite is number 4.

Remember the poor folks at Hybrid Turkeys?

Sure… back in October, it was a rough week.  Just when they thought they could lift their head up…  just as things were starting to calm down, what happens?

Drudge decides, for some inexplicable reason, to run the headline, again.

The screenshot below is from the December 1st Drudge Report, taken at approximately 11:30 am.  The headline links to an old Reuters story from October so either it was an administrative error by Drudge, or for some reason, Matt Drudge thinks old news about sick turkeys is just plain fascinating.

Either way… it just goes to prove that bad news really does stick with you.