This is neither an endorsement or a recommendation, but I came across an interesting new web-based service today.
I get the complaint all the time: “The reporter got the facts wrong.” Or “They didn’t even bother to ask us for our comment.” If I were more cynical, I’d string together all the complaints I hear about media coverage and use them as titles for my new book.
My approach has always been simple – don’t use excuses as a crutch. By monitoring what’s being said, and knowing how to respond in a way that actually WORKS, everyone wins.
But for those situations where it may be too late, www.newsbasis.com is trying to fix that. They’re billing themself as a one-stop monitoring/correction agency of sorts.
There’s not much to see… I’ve signed up for the beta service but I’ll report back if I learn more.
PS – sorry for the LONG absence. No excuses, but I was overseas and dealing with massive client projects. I’ll try to do better. 