Calming Fears in the Wake of the Storm

(I hesitated for a day about sending this note, because I don’t want to appear as if I’m ‘marketing a tragedy.’ But the fact is – stopping fear and misinformation is what I’m passionate about. And right now, people can use my help.)

The tragic events in Japan will be chaotic for the next several weeks.

We will all be assessing the impacts of the past week for the next several months. But this is not the time.

The images we see on TV and on the Internet will cause fear and unrest amongst everyone. If your business is affected by the recent tragedies, I’d like to offer some help.

The last things we all need are knee jerk reactions or defensive half-measures towards trust and credibility.

Let’s chat, either on the phone or via Skype. I am happy to help walk you through some fundamental steps you can take to reassure your employees, customers, or regulating authorities.

For example, if you work in nuclear medicine and are concerned about how to address concerns about nuclear safety, please give me a call.

If your supply line depends on overseas inventory, and you need to inform your customers about possible shortages, please call me.

If the images are causing you or your employees to reconsider natural disaster emergency plans, call me.

I would rather work with you, for free, than see fear and misinformation grab a foothold in your industry right now. You are no doubt going to have enough challenges over the next few months. Building trust and credibility shouldn’t be one of them.

Free. No obligation, gratis. If you feel obligated, please make a donation to a disaster relief organization in lieu of compensation. This is simply my way of trying to help out during a very stressful and tragic time.

If you’re concerned about how to defend your industry or organization right now – especially in the light of some horrible events – please don’t hesitate. Call me.

(And if you know someone who can use my help, please feel free to pass along this note.)