http://checkmatepublicaffairs.com/blog/dead-easy-the-negative-trap/ Wed, 14 Dec 2011 04:04:26 -0500 http://wordpress.org/?v=2.8 hourly 1 http://checkmatepublicaffairs.com/blog/dead-easy-the-negative-trap/comment-page-1/#comment-1225 Checkmate Public Affairs | Blog » Blog Archive » Building Trust in the Face of a Tragedy Thu, 17 Mar 2011 13:52:51 +0000 http://checkmatepublicaffairs.com/blog/?p=103#comment-1225 [...] 3) Don’t deny the negative. It’s probably the single easiest message trap you can fall into – denying a negative allegation.  ”Our reactors can’t melt down like that” is an awful message.  ”Our reactors are safe, let me tell you why” is a far more powerful line.  I explain why here. [...] [...] 3) Don’t deny the negative. It’s probably the single easiest message trap you can fall into – denying a negative allegation.  ”Our reactors can’t melt down like that” is an awful message.  ”Our reactors are safe, let me tell you why” is a far more powerful line.  I explain why here. [...]

]]> http://checkmatepublicaffairs.com/blog/dead-easy-the-negative-trap/comment-page-1/#comment-50 Walter Robinson Thu, 05 Nov 2009 11:06:42 +0000 http://checkmatepublicaffairs.com/blog/?p=103#comment-50 Excellent piece Jeff. Excellent piece Jeff.

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