For those of you who have been hiding under a rock for the past week (or aren’t from Ontario, Canada) former Liberal Attorney General Michael Bryant was involved in a fatal accident involving a cyclist in the City of Toronto this week.
Details aren’t crystal clear, but what appears to be clear is that a cyclist was hanging unto the driver’s side door of Bryant’s convertible, when Bryant wiped him off using a mailbox and a few street-signs. The cyclist inevitably fell off, hit his head and died.
Bryant had a reputation as a ‘hothead’ prior to the incident, causing many people to instantly wonder if this tragedy was a result of a notorious temper. In any event, the incident, while undeniably tragic for the cyclist, also appears to have done fatal damage to Bryant’s future political ambitions.
My friend, and crisis communications expert Jonathan Bernstein spoke to the Globe and Mail newspaper about reputation repair, and what steps Bryant needs to take in order to move forward from here.
