The Seven Cardinal Rules of Building Trust and Credibility

Seven fundamental steps that will make you... or break you... the next time ‘stuff hits the fan.’  If you don’t know what the seven rules are, you’re not bringing a knife to a gun fight... you’re showing up handcuffed and gagged as well.

Did you know there is one particular emotion that drives whether or not people trust you?  You can be a world expert, work tirelessly, and have a stellar reputation for being honest... but without bringing this one emotion, people still won’t trust you.

This is just one of the seven rules I lay out in a white paper “The Seven Cardinal Rules of Building Trust and Credibility.”  And I’m going to give it to you free.

When you sign up to receive this report, you’ll also receive a copy of my “Winning Reputations” email newsletter.  This single page arrives only once a month and you can unsubscribe anytime.  I go through a topical interest story/case study and share a few interesting links.  If you want to know what you’re getting into you can see the archive of past newsletters here.

Seven Cardinal Rules to Build Trust and Credibility.  It’ll take less than seven minutes to read the report – and it may save your butt for the next seven years.