The Mayor is
on Line one,
CNN is on Line
Two....NOW WHAT?

When you’re a ‘Leader Under Fire,’ the next few moments can be an incredible opportunity… or they can destroy your career

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In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process & plan a response with your senior team & lawyers. But...

Old-School Plans Don’t Work in a New-School World.

Today, managing a PR crisis is ALL about speed. With 24-hour news cycles and social media mobs, if you're not controlling your message by lunchtime, you could be convicted in the court of public opinion before dinner.

Speed Kills Careers

Leaders Under Fire' is for anyone who values their reputation, and understands how fragile it is today.

We’re going to do a dive and show you real stories. Leaders, just like you, who have spent decades building reputations have seen them destroyed in minutes. We'll help you avoid those traps.
This executive-length book uses real-life examples to
illustrate what works - and what doesn't - in managing a crisis.

There’s also the story of Raj and Bill - a fictional pair of CEO's - who handle a crisis in different ways, with different results.

(5)
“This isn’t a collection of tips to host feel-good public relations tea parties. It’s a field guide for tactics in the bare-knuckle brawl that is crisis communications in the 21st century. Arm yourself with the wisdom in this book. You’ll be more likely to survive with your company — and reputation — intact.”
(5)
“You won’t find a banal package of “one-size fits all” solutions here, but a series of thoughtful scenarios and questions that will have you re-thinking your approach to communications. What impresses me most of all is their emphasis on openness, honesty, and empathy – especially when that seems like a huge risk.”

Users Testimonial

What Other Say

Here are some reviews from Amazon

(5)
“This was a great easy read. Great examples of what to do and what not to do. Great tips for Leaders.”
(5)
“I just finished reading, ‘Leaders under Fire’. It’s brilliant! The contrast in approaches taken by Bill and Raj clearly demonstrates what is happening in the marketplace today.”
(5)
“I found this book to be an outstanding read, packed with hard-hitting stories and need-to-know guidance. The book is a communications must-read, whether in business, politics or otherwise.”

Users Testimonial

What Other Say

Here are some reviews from Amazon

(5)
“This isn’t a collection of tips to host feel-good public relations tea parties. It’s a field guide for tactics in the bare-knuckle brawl that is crisis communications in the 21st century. Arm yourself with the wisdom in this book. You’ll be more likely to survive with your company — and reputation — intact.”
(5)
“This was a great easy read. Great examples of what to do and what not to do. Great tips for Leaders.”
(5)
“You won’t find a banal package of “one-size fits all” solutions here, but a series of thoughtful scenarios and questions that will have you re-thinking your approach to communications. What impresses me most of all is their emphasis on openness, honesty, and empathy – especially when that seems like a huge risk.”
(5)
“I just finished reading, ‘Leaders under Fire’. It’s brilliant! The contrast in approaches taken by Bill and Raj clearly demonstrates what is happening in the marketplace today.”
(5)
“I found this book to be an outstanding read, packed with hard-hitting stories and need-to-know guidance. The book is a communications must-read, whether in business, politics or otherwise.”

What you'll learn?

Ever wondered how a reporter thinks? We’ll outline the top five ways you can PISS OFF a reporter.
– on page 29

Who are the three people you need in the room? More importantly – who do you need to be REALLY careful about letting in the room during a crisis? Find out.
– on page 35.

What are the easiest ways to know if your ‘Crisis Communications Expert’ is full of crap? We’ll walk you through the landmines. 
– on page 41.

What’s the ONE emotion that will get you into more trouble than anything else during a crisis? Find out for yourself. 
– on page 71.

What are the three elements you need in an apology to get an angry mob to calm down and walk away happy? We’ll show you. 
– on page 122

Ever wondered how a reporter thinks? We’ll outline the top five ways you can PISS OFF a reporter.
– on page 29

Ever wondered how a reporter thinks? We’ll outline the top five ways you can PISS OFF a reporter.
– on page 29

Ever wondered how a reporter thinks? We’ll outline the top five ways you can PISS OFF a reporter.
– on page 29

Ever wondered how a reporter thinks? We’ll outline the top five ways you can PISS OFF a reporter.
– on page 29

Ever wondered how a reporter thinks? We’ll outline the top five ways you can PISS OFF a reporter.
– on page 29

Leaders Under Fire normally sells on Amazon for
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Yes, Free (The only thing we’re going to ask for is a few bucks to cover shipping and handling costs). But the book is completely free.

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